Put the “and” Back in “Sales and Marketing”
Harvard Business Review
OCTOBER 30, 2014
Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. Caesars has taken that point of view to heart. A 20 percent boost in share of wallet.
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