B2C, Innovation, Technology and Workshop

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B2C

Innovation

Technology

Workshop

Why B2B Companies Struggle with Collaborative Innovation

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B

B2B Innovation Company Workshop

You Can’t Collaborate Unless You Agree on the Problem

Harvard Business Review

SEPTEMBER 25, 2014

In effect, you give these people the right to participate in your innovation process and influence its final outcome. This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well.

B2B

B2B Workshop Chemicals B2C

Leadership Digital

Why B2B Companies Struggle with Collaborative Innovation

You Can’t Collaborate Unless You Agree on the Problem

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