Remove B2C Remove Leadership Remove Marketing Remove Venture Capitalist
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Every Business Is (Or Should Be) a Social Business

Mills Scofield

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

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What It Takes to Become a Great Product Manager

Harvard Business Review

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

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Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. Since iteration is a way of life in startup marketing, start drafting content early to hit your deadlines.