Big Data Doesn't Work if You Ignore the Small Things that Matter
Harvard Business Review
OCTOBER 5, 2012
Miami-Dade Transit allows customers to monitor its system so they can know when to arrive at a stop in time to catch a particular bus. That's not so complicated; why can't commercial firms invest in allowing customers to monitor the location of service or delivery techs? I'm not saying that all big-data projects are useless.
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