Win the Pitch: Tips from Mastercard's "Priceless" Pitchman
Harvard Business Review
MAY 8, 2012
When I asked Larry Flanagan, who went on to become MasterCard's celebrated CMO, about their decision to award us the business for the Priceless campaign, he said, "We bonded because McCann Eriksson understood the deep desire of the MasterCard customer, but they understood MasterCard's deep desire, too.". but we're not so sure we can.
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