Benchmarking CAPM Consensus Discounted Cash Flow 
Harvard Business Review
MARCH 10, 2011
Estimating the rate at which to discount the cash flows — the cost of equity capital — is an integral part of the exercise, and the choice of rate has a significant effect on estimates of a project's or a company's value. The same is true for the CAPM. ". McNulty et al.
Harvard Business Review
MARCH 10, 2011
There was little consensus about cost of capital practices; instead, respondents typically deployed a plurality of techniques. Fully 79 percent of companies, including 91 percent with annual revenues greater than $1 billion, use discounted cash flow techniques.
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