The Rebirth of the CMO
Harvard Business Review
AUGUST 5, 2014
Deborah DiSanzo, the CEO of Philips Healthcare, was once a CMO. She knew that to have a role in steering strategy, she had to earn the trust of her CEO and board. “To The CMO also worked with the finance office and product managers to link pricing and benchmark data into the RFP process, which improved quality and response times.
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