Benchmarking Cost Finance Human Resources 
Women on Business
JANUARY 17, 2011
Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. 6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession? Are they using email blasts, social networking, relationships with key bloggers?
Harvard Business Review
AUGUST 5, 2014
I see far too many data that don’t go anywhere and that’s just a cost.”. Point solutions, such as focusing on the call center, the store, or the website, no longer cut it in a multichannel environment, not when delivering excellent customer journeys can increase revenues up to 15 percent and cut costs by up to 20 percent.
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