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25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.

Harvard Business Review

With this in mind, I’m volunteering to carry out a management concept recall: with 2019 marking the 25th anniversary of the “triple bottom line,” a term I coined in 1994, I propose a strategic recall to do some fine tuning. But success or failure on sustainability goals cannot be measured only in terms of profit and loss.

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