Management Tools For Leaders: Red Ocean/Blue Ocean Strategy
Rich Gee Group
MAY 3, 2022
Chan Kim and Renée Mauborgne, professors at INSEAD. This involves the commoditization of the industry where everyone is competing primarily on price — the key goals are to beat the competition and exploit existing demand. History: Red Ocean/Blue Ocean is a strategy developed by W. Be the Big Fish in the pond.
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