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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

Can you think of any business topic that’s been hotter for longer than innovation? In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. The service provides benchmarks and insights to ensure sustainable, cost-effective improvements in blast performance. The science of storytelling and brand performance.

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A New CEO's Reinvention Road Map

Harvard Business Review

I'm not one to manage by magazine but, if I were, "The Reinvention Roller Coaster: Risking the Present for a Powerful Future" would be required reading. We're fortunate to own a leadership position amongst our traditional competitors but recognize that we're at a point at which our benchmark must move. Especially right now.

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