25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.
Harvard Business Review
JUNE 25, 2018
If an industrial product like a car fails the manufacturer pulls it back, tests it and, if necessary, re-equips it. Still, market research suggests that future markets for its products and services could be huge — with the U.N. Only a company that produces a TBL is taking account of the full cost involved in doing business.”
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