Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He waved his brand-new VillageCar card near the door handle and got in. "It The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. Tony shook his head.
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