Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. I have no interest in creating an unwieldy bureaucracy. Starr was a straight-up rental car company, same business model as ours. He waved his brand-new VillageCar card near the door handle and got in. "It
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