BHAG Bureaucracy Positioning 
The Practical Leader
MAY 12, 2021
Boula powerfully illustrates five key elements of outstanding leadership and culture effectiveness: Put Purpose First – “the positive financial impact for Pfizer of the Covid-19 vaccine became possible only because return on investment was never a consideration.” It’s a compelling and insightful read.
Skip Prichard
JANUARY 10, 2022
For years, we had learned that a good vision is a BHAG (a Big Hairy Audacious Goal) and that it should be a short, memorable slogan. In reality, before you start marketing, you need clarity on whom you’re targeting, what your positioning is, i.e. what their pain is, what current solutions exist, and what you’re doing that’s world-changing.
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