Black-Scholes Influence Marketing Positioning 
Harvard Business Review
JUNE 9, 2011
He and two other economists created the trading process called Black-Scholes that impacted the ways financial markets were informed and influenced. Two years earlier, in the mid-nineties, an MIT professor had joined the Harvard Business School faculty and one year later won the Nobel Prize in economics.
Harvard Business Review
SEPTEMBER 29, 2014
They might be surprised at how certain economic notions have been directly applied in business, with largely positive results. Economists and market design. Most markets “clear” by having prices signal producers to make just enough that purchasers are willing to purchase. Here a few notable examples. But that would be a mistake.
Expert insights. Personalized for you.
13 
Let's personalize your content