Black-Scholes Management Merton Positioning 
Harvard Business Review
JUNE 9, 2011
Robert Merton was 46 when he won the award. He and two other economists created the trading process called Black-Scholes that impacted the ways financial markets were informed and influenced. Merton had the office on the other side of my office. You see the problem. DeLong is the Philip J.
Harvard Business Review
SEPTEMBER 29, 2014
They might be surprised at how certain economic notions have been directly applied in business, with largely positive results. Only the one I assert in my book Trillion Dollar Economists , that business managers may want to pay a bit more attention to the scribbling of academic economists. Here a few notable examples.
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