Blanchard Development Ethics Marketing 
Lead Change Blog
SEPTEMBER 17, 2015
Luca de Meo, as head of marketing at Volkswagen AG, created a series of two-day events called Marketing Works! which were solely aimed at creating a strong collaboration ethic and served as a chance for assembling people from all over the world who had deep histories of working separately or in the fashion of a linear fire brigade.
Skip Prichard
MARCH 13, 2020
I recently spoke with Olivier Blanchard, one of the co-authors. ” -Olivier Blanchard. It doesn’t matter if you are working in a package sorting center or a marketing department.) “The best partner for an increasingly better machine is an increasingly better human.” This type of thinking will pay off in the end.
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