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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. Czar "I rescue troubled companies.

Brand 68