Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow. and global productivity will go up or down. Chan Kim and Renée A. Are we missing an alternative approach to innovation and growth?

Blue Ocean Strategy 271

Blue Ocean Strategy Mauborgne Books Leadership 271

Harvard Business Review

MAY 5, 2016

I believe the centuries-long rule of the Reinheitsgebot has resulted in less diversity and creativity in the global beer marketplace. And sitting there in the library, reading about this dusty old law that had narrowed the world’s taste for beer, I committed to brewing most of our beers outside of its feudal regimen.

Blue Ocean Strategy 8

Blue Ocean Strategy Library Chemicals Hotels 8

Harvard Business Review

JANUARY 18, 2013

It's dramatic proof that when we choose for ourselves, we are far more committed to the outcome. In addition to the pure creativity tools, we also found that the training in the use of strategic innovation frameworks — Blue Ocean Strategy, for example — dramatically improves the business relevance of team outputs.

Innovation 8

Innovation Blue Ocean Strategy Brainstorming Participative 8