Megastores Want to Be Like Mom-and-Pop Shops… Sort Of
Harvard Business Review
OCTOBER 24, 2013
Whole Foods and other progressive retailers like Starbucks and Lululemon Athletica are increasingly shedding their national standards and conventions to achieve a more local brand image. In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”.
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