Bond Development Film ROI 
Harvard Business Review
OCTOBER 20, 2015
People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. The principles of destination storytelling.
Harvard Business Review
DECEMBER 5, 2013
“But the absurdity of these things is kind of like their way of bonding. Handy made a good living producing short films for companies like General Electric, Chevrolet, and Coca Cola in the 1930s, and shifted his focus to making military films during World War II. I recently spoke with Sport Murphy over the phone.
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