James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
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