James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Research by Eva A. This leaves marketers scratching their heads. According to PQMedia, the U.S. Audiences are increasingly skeptical.
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