Bond Human Resources Loyalty Technology 
Chart Your Course
JANUARY 7, 2013
Sincere leaders who are transparent about their decisions, upbeat but honest about the company’s future, and show a genuine interest in their workers create an environment that fosters loyalty, creativity and productivity. However, work events go a long way to create an emotional bond between a business and its workers.
Harvard Business Review
AUGUST 5, 2014
This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle.
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