The Myth of Virality and What Marketers Can Learn From Justin Bieber
Strategy Driven
DECEMBER 6, 2013
The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.
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