Moving on from ROI to ROE, a Return on Empathy
Strategy Driven
JANUARY 17, 2014
Those making this shift will gain a significant ROE – Return on Empathy. Compare that to the familiar “We value your call” response. Consumers treat brands like relationships — they reward friends with their loyalty and lash out when wronged. Businesses that practice genuine care earn the hearts and loyalties of customers.
50 
Let's personalize your content