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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

Those making this shift will gain a significant ROE – Return on Empathy. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Investing in Empathy.

ROE 50
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A Refresher on Return on Assets and Return on Equity

Harvard Business Review

What is Return on Equity (ROE)? Unlike ROA, you want the ROE to be as high as possible, but there are limitations. Knight explains that “one company may have a higher ROE than another company because it borrowed more money and therefore has greater liabilities and proportionately less equity invested in the company.

ROE 8