Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

Those making this shift will gain a significant ROE – Return on Empathy. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

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Why Complexity Sucks

In the CEO Afterlife

You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. Branding Human Resources Leadership Marketing Strategy Business Coca-Cola Culture Entrepreneurship Google PepsiCo Vision Complexity is in the eye of the beholder.

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Leading by Cause

Lead Change Blog

He opened the dialogue, saying he and his leadership team had put a lot of thought into where they want to take their bank, and the vision they committed to was to deliver top decile ROE, ROA and topline revenue growth: a quintessential example of focusing on effect, not cause. But every numeric result – product development, marketing, sales, manufacturing, and distribution – reflects human behavior.

End the Religion of ROE

Harvard Business Review

corporation than "what's the ROE on that?" Conversely, why market cigarettes? ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. By parsing ROE into the DuPont Equation (very rapidly to become a business school mainstay), he provided the basis for organizations divided into functions with their own objectives.

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Start Here: Four Ways to Increase Your Productivity

Joseph Lalonde

Image by Karen Roe. Jeremy is Officevibe’s cofounder and is in charge of all marketing efforts and business development for the company. Y ou’re dripping wet, on the phone, with your “to do” list in your hand. It is only after you hang up the phone and start to towel off that you realize that you still haven’t rinsed the shampoo out of your hair. Consider this a wake-up call. Productivity does not mean doing a million things at once.

Japan Is Counting on Shareholder Activism to Improve Its Economy

Harvard Business

Abe has even met with one of the most prominent American activists, Dan Loeb , in a private albeit well-publicized encounter, suggesting he sees value in foreign involvement in Japanese markets. given that Japanese companies are global outliers in terms of excess cash, low ROEs , and limited domestic growth prospects ). Corporate governance Financial markets East & Southeast Asia Digital ArticleShareholder activism is a quintessentially American form of investing. In the U.S.,

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A Refresher on Return on Assets and Return on Equity

Harvard Business Review

What is Return on Equity (ROE)? Unlike ROA, you want the ROE to be as high as possible, but there are limitations. Knight explains that “one company may have a higher ROE than another company because it borrowed more money and therefore has greater liabilities and proportionately less equity invested in the company. ” How do companies use ROA and ROE? What mistakes do people make when using ROA and ROE? Profit is king, as the saying goes.

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Would You Want Carl Icahn to Run Your Company?

Harvard Business Review

During the last few years the market value of the common stock of companies that we were in, amazingly rose $55 billion and they were only $20 billion when we started buying." What exactly this balance of power between shareholders, boards, and managers should look like is one of those eternal questions to which we will never come up with a definitive answer (don't just take my word for it; read Mark Roe's " The Inevitable Instability of American Corporate Governance ").

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Don't Confuse Engagement with User Experience

Harvard Business Review

While it's completely understandable why designers, product managers and marketers might conflate them, reality suggests that a great user experience doesn't necessarily generate engagement any more than meaningful engagement inherently assures a great user experience. But much of the firm's success arguably emerges from the experiential reality that its products, services and marketing efforts align around engagement behaviors — downloading music and apps, Siri, games, etc.

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When Entitlement Meets Unemployment

Harvard Business Review

I just came across a CNN story about how new hires at marketing agency Euro RSCG told their CEO that they want to come in at 10 or later, have free food and a Pilates room, and get reimbursed for their personal trainers. Offer your employer superior ROE — return on employee. You Millennials, through no fault of your own, have been dealt a bad hand; you're just starting out during the worst job market in decades.

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Women Directors Change How Boards Work

Harvard Business Review

And while research about financial performance is still in its infancy — Catalyst has found a strong correlation between the number of women on boards and in the C-Suite and ROI and ROE of company returns — we’re starting to learn more about the important ways women are changing the inner workings of boards. We know that getting more women on teams can boost performance.

Idle Funds are the Devil's Playground

Harvard Business Review

vision of financial world order; as Time magazine reported, he was "bursting with hubris over its booming equity markets and its just-announced 5.6% He cited the International Monetary Fund's 1997 judgment that "Malaysia is a good example of a country where the authorities are well aware of the challenges of managing the pressures that result from high growth and of maintaining a sound financial system amidst substantial capital flows and a booming property market."

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