Remove Bottom-up Remove Brainstorming Remove Engineering Remove Focus Group
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How Sephora Reorganized to Become a More Digital Brand

Harvard Business Review

At the time, it served an important role, and that was to create a start-up within an established company. And because of that, we’re far better set-up for success. And then we brainstorm. Each group can imagine things are possible that the other might not have dreamed of. My kids are my best focus group.

Brand 9