How Sephora Reorganized to Become a More Digital Brand
Harvard Business Review
JUNE 26, 2014
At the time, it served an important role, and that was to create a start-up within an established company. And because of that, we’re far better set-up for success. When the industry was purporting that mobile was best served as a content engine and mobile shopping would take years to take off, we dove-in head first.
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