How Sephora Reorganized to Become a More Digital Brand
Harvard Business Review
JUNE 26, 2014
Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. And because of that, we’re far better set-up for success.
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