Remove Bottom-up Remove CTO Remove Engineering Remove Focus Group
article thumbnail

How Sephora Reorganized to Become a More Digital Brand

Harvard Business Review

At the time, it served an important role, and that was to create a start-up within an established company. And because of that, we’re far better set-up for success. We’re lucky to have an amazing CTO with a deep knowledge of e-commerce and strong desire to partner with the business, and a strong team behind him.

Brand 11