Stop Selling And Start Leading
Eric Jacobson
MAY 7, 2018
Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want." Our research with buyers and stories from sellers proved that buyers respond very favorably to sellers who differentiate themselves by showing up as leaders who create these special experiences.
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