Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
Mulally challenged this dysfunction head on and championed a single, clear vision for the organization: “One Ford,” With One Ford, the company set about reviving what Mulally called the "phenomenally powerful" Ford brand, promoting “the critical ingredients that made a Ford a Ford.” And the company posted annual profits of $6.6
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