Remove Brainstorming Remove Focus Group Remove Knowledge Management Remove SWOT
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NOISE Analysis, an alternative to SWOT. Strategic Planning

Mike Cardus

Working with companies and developing strategic plans everyone seems to feel that the default method is a SWOT analysis strengths, weaknesses, opportunities, threats. While preparing for a focus group meeting it came to me NOISE. As the group reaches agreement on the broad categories re-write these in the proper NOISE areas.