article thumbnail

Yes, You Can Brainstorm Without Groupthink

Harvard Business Review

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". They must keep their heads in the content and not worry about or unduly influence the process.

article thumbnail

The Problem-Solving Process That Prevents Groupthink

Harvard Business Review

Unfortunately, quite a bit of research demonstrates that the traditional brainstorming methods first described by Alex Osborn in the 1950’s fail. Everyone gets to engage their knowledge in service of the problem to be solved without having their memories influenced by other people’s solutions.