The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
Devices of all kinds have gone from advertising, branding, and marketing media to promotional platforms. Coupons have been redeemed as a "class" not just "mass" vehicle for luxury and high-status items as well as for everyday brands and staples. Google's failed effort to acquire Groupon for a reported $6 billion (!)
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