Brand Management Career Human Resources Industry 
In the CEO Afterlife
DECEMBER 31, 2011
You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.
In the CEO Afterlife
APRIL 10, 2011
by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. Pick an industry on a growth curve. The leaders of these companies aren’t ‘managing the store’; they’re building new stores.
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