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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

The business world constantly evolves, so marketers must stay current on new trends and technologies. They can work in advertising and public relations or various industries. Get a Better Job Marketing is one of the most dynamic and rapidly changing industries. This can help you land a marketing-related role in any industry.

Marketing 114
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The Top Six Innovation Ideas of 2011

Harvard Business Review

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. It's easy to marry a WWWabsite with a contest, for example.