Brand Management Human Needs Innovation Marketing Strategy 
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? Human Resources.
In the CEO Afterlife
APRIL 10, 2011
Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Check their market cap and reputation for innovation. Human Resources. Pick an industry on a growth curve.
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In the CEO Afterlife
AUGUST 1, 2011
After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. Human Resources. How’s that for visionary brilliance?
In the CEO Afterlife
AUGUST 1, 2011
After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. Human Resources. How’s that for visionary brilliance?
In the CEO Afterlife
JULY 24, 2011
The longevity of the campaign, in my view, is not attributable to the long list of outstanding Brand Managers, Copywriters and Art Directors, nothwithstanding their immeasurable contributions along the way. ABSOLUT could not have found a better replacement brand custodian. Human Resources. Not in this case. Leadership.
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