The Genius behind Toblerone | In the CEO Afterlife
In the CEO Afterlife
APRIL 17, 2011
by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Leadership.
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