Trust, Transparency and Value — How Google Is Working to Improve Online Advertising for Everyone - SPONSOR CONTENT FROM GOOGLE
Harvard Business Review
MAY 7, 2018
By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google. Many of the things we all enjoy — websites, blogs, social networks, apps and videos — are funded by ads. Advertisers, in particular, should be able to see where ads are shown and control the types of placements that are appropriate for their brand.
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