Whole Foods Is Becoming Amazon’s Brick-and-Mortar Pricing Lab
Harvard Business Review
SEPTEMBER 12, 2017
Amazon’s relentless price testing in the online world anchors its competitive advantage. For many of their key value items, shoppers saw large, co-branded posters which announced the price change. Amazon must change that price perception in the stores, in the media, and internally. But an important caveat here is cost.
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