Brand, Competitive Advantage and Early Adopters

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’

Aaker

Aaker Short-term Marketing Benchmarking

Whole Foods Is Becoming Amazon’s Brick-and-Mortar Pricing Lab

Harvard Business Review

SEPTEMBER 12, 2017

Amazon’s relentless price testing in the online world anchors its competitive advantage. For many of their key value items, shoppers saw large, co-branded posters which announced the price change.

Price

Price Retail Competitive Advantage Long-term

Leadership Digital

Personal Needs vs. Customer Relationships

Whole Foods Is Becoming Amazon’s Brick-and-Mortar Pricing Lab

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