Audience Brand Competitive Advantage Early Adopters 
Strategy Driven
SEPTEMBER 27, 2013
Companies understand the meaning of ‘relationships,’ but rarely consider what it takes to make their audiences’ needs a priority. Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. I was satisfied.
Harvard Business Review
SEPTEMBER 12, 2017
Amazon’s relentless price testing in the online world anchors its competitive advantage. For many of their key value items, shoppers saw large, co-branded posters which announced the price change. Where are these audience limits for fresh, natural, organic products?
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