Brand Competitive Advantage Early Adopters Loyalty 
Strategy Driven
SEPTEMBER 27, 2013
Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’
Harvard Business Review
SEPTEMBER 12, 2017
Amazon’s relentless price testing in the online world anchors its competitive advantage. For many of their key value items, shoppers saw large, co-branded posters which announced the price change. What changes – and of what magnitude – are needed to change the public perception of the category?
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