CEOs Must Model the Behavior for Creating Societal Value
Harvard Business Review
SEPTEMBER 26, 2011
When he spoke only rarely about shareholder value and only then as utterly derivative of P&G's performance on winning the consumer value equation and building powerful brands, P&G employees came to appreciate that while he cared about shareholder value, he saw it is an output of the things he aspired for P&G not a singular and direct goal.
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