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What’s the Difference Between Influencer Marketing and Brand Advocacy?

Strategy Driven

Evidently, you have to choose influencers who you think will appreciate your product or brand and will want to sing its praises. What are Brand Advocates? Brand advocates are not workers. It’s a modern version of word-of-mouth marketing. What makes brand advocates so powerful is social proof.

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Successful Company Culture at Work: What It Really Takes

Strategy Driven

They have been able to create dominant company cultures that are so strong that they can eat up many other aspects of an organization where there may be strategies or ideas that could be great on paper but end up being poor practice in execution. For many companies, their brand image and culture are based around the top management.

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