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3 Things Driving Entrepreneurial Growth in Africa

Harvard Business Review

Another reason is that investors are myopically infatuated with snazzy technology. Another example is FunKidz, an upmarket Kenyan furniture brand that relies on Disney-like animal characters with an African twist. A realistic approach to making money might strike some as humdrum. Factors of Production.

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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business Review

This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology.